Digital Marketing Director
Company: Michael Page
Location: New York
Posted on: October 15, 2024
Job Description:
My client is seeking to hire a senior, experienced professional
to lead its digital vertical for the private wealth client
marketing team.Client DetailsMy client is global alternative asset
manager with over $500B in assets under management.Description
- Establish the vision, strategy and roadmap for all digital
marketing activities delivered via web, SEO/SEM, email, social
media, and paid media campaigns and work with Digital, Data and
Enablement (DDE) team to inform product roadmap needs to
orchestrate and measure.
- Define how CPS use social media within the end-to-end customer
experience; designs and maintains our social media presence.
- Define segmentation/audience activation strategy and key
journeys/campaigns to drive conversion in partnership with channel
marketing.
- Define personalization strategy and business rules to deliver
multi-channel nurture campaigns to enable personalized experiences
at scale.
- Define digital-only coverage strategy for prospects and lower
tier client segments.
- Defines digital marketing goals and KPI framework and partners
across teams to develop, measure and assess performance against
goals (ROI and KPIs)
- Utilizes strong analytical ability to evaluate end-to-end
customer experience across multiple channels and identifies trends
and insights and optimizes spend and performance based on the
insights.
- Identifies critical conversion points and drop off points and
optimizes user funnels.
- Brainstorms new and creative growth strategies and plans,
coordinates execution and measurement of multi-variant testing
approaches and holdout groups to optimize engagement/
conversions
- Collaborates with agencies, marketing managers, DDE and tech
teams to design and develop landing pages, digital forms, e-kits,
and to optimize user experience
- Partners with DDE and tech teams to evaluate how emerging
technologies support business goals.
- Provides peer coaching, thought leadership and perspective on
best in-class ways of working to deliver and optimize
investor-centric digital experiencesProfileEducation, Experience,
And Licensing Requirements
- Bachelor's or master's degree in marketing or a related
field
- Minimum 10 years of previous experience in marketing and
digital, with demonstrable skills
- Proven working experience in digital marketing, particularly
within the wealth management
- Demonstrable experience leading and managing SEO/SEM, email,
social media and paid media campaigns
- Experience defining digital channel strategy, designing
journeys/campaign and optimizing landing pages and user
funnels
- Experience designing A/B and multivariate experiments
- Solid knowledge of digital marketing tools (website content
management system, marketing automation, and marketing analytics
tools) to understand the art of the possible, what can be content
managed versus what requires development
- Basic understanding of digital copywriting best practices
- Experience in designing and optimizing PPC campaigns on all
major search enginesDigital Marketing Qualifications & Skills:
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences
and devising digital campaigns that engage, inform, and motivateJob
OfferCompetitive base salary, annual bonus, and benefits.MPI does
not discriminate on the basis of race, color, religion, sex, sexual
orientation, gender identity or expression, national origin, age,
disability, veteran status, marital status, or based on an
individual's status in any group or class protected by applicable
federal, state or local law. MPI encourages applications from
minorities, women, the disabled, protected veterans and all other
qualified applicants.
Keywords: Michael Page, Bayonne , Digital Marketing Director, Advertising , New York, New Jersey
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